Built by someone who knows what you’re up against.
From leading global businesses to supporting individual journeys.
Amnah Ajmal has built multi-billion $ businesses by leading multi cultural teams , with her heart, ,across multiple countries and continents.
She is the former Executive Vice President Market Development, EEMEA for Mastercard. In this role, she led the P&L across multiple business verticals including merchants, telcos, governments, fintech’s, digital players across 80 markets.
“You’re too externally focused,” they told her. “You should attend more internal events. More parties.”
She was in a client-facing role. Her instinct was simple: clients paid the bills. Serving them well was the job. Then she heard her boss’s boss say on a call, “We’re not here to make our clients happy.” Two other men nodded in agreement.
That’s when she understood the real cost. She paid the price for not showing up at happy hours.
To empower women to move confidently through life’s most defining career transitions.
We provide guided growth pathways—supported by curated Growth Navigators and enhanced by AI—that turn uncertainty into clarity, hesitation into action, and potential into progress.
Career transitions are rarely linear — and for women, they’re often navigated without clear rules, honest feedback, or visible paths forward. SheKnows exists to change that.
